Case Study
Salesloft
A $2.3B valuation B2B SaaS technology sales tool acquired by Vista Equity Group.
Here’s What Elizabeth Did
Brand Leadership
Elizabeth Hague
Brand Alignment
Creative Services
Team Operations
Integrated Campaign Creation
Rebrand Execution
Elizabeth Hague
Brand Research
Executive Alignment
Roll-Out Development
Creative Direction
Special Shout Out
Focus Lab + Lauren Jones
Supporting Brand Agency, Photographer, and Rollout Alignment
I drove 99% more web conversions, 18% more website clicks, and 12% more engagement quarter over quarter with Salesloft’s EXCEED campaign.
Post-rebrand, Salesloft was acquired by Vista Equity Group. The brand was valued at $2.3B.
They currently count IBM, Shopify, Cisco, Stripe, and Grubhub as customers.
Crunchbase
Crazy Rumors
Crazy Rumors skyrocket their sales by 8% points as a direct result of my rebrand and marketing direction. I reorganizing their marketing pitches, renamed their products, and strategized to appeal to new customers. You can now find them in Whole Foods Retail South and Walmart.com.
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