Case Study
Very
I drove strategic marketing initiatives as VP of Marketing at a leading IoT engineering firm. I elevated engagement with major clients including Vizio, Peloton, Fellowes, Clear, L’Oreal, and Proctor and Gamble.
Here’s What Elizabeth Did
Executive Leadership
Elizabeth Hague
Brand, Demand, Product
RevOps Alignment
Team Operations
Integrated Campaign Creation
Rebrand Execution
Elizabeth Hague
Brand Research
Executive Alignment
Roll-Out Development
Creative Direction
Special Shout Out
Focus Lab + Lauren Jones
Supporting Brand Agency, Photographer, and Rollout Alignment
Leveraging an ABM program and team alignment, I skyrocketed marketing-generated pipeline by 49% year one and supported a 51% closed/won rate.
I drove a 13% YoY revenue increase by targeting clients with $5M+ in lifetime value. 90 days post-rebrand, we attracted multi-million dollar contracts, proving brand value and our category leadership
Crazy Rumors
Crazy Rumors skyrocket their sales by 8% points as a direct result of my rebrand and marketing direction. I reorganizing their marketing pitches, renamed their products, and strategized to appeal to new customers. You can now find them in Whole Foods Retail South and Walmart.com.
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